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Fostering a Television Culture in Ibero-America
Washington, DC, December 12, 2007

Global Foundation for Democracy and Development (GFDD) and Fundación Global Democracia y Desarrollo (FUNGLODE) held the First Meeting on Ibero-American Television Culture at FUNGLODE Headquarters in Santo Domingo on December 4, 2007. The objective of the conference was to gather experts in the areas of communication, culture and education to discuss the development of an Ibero-American Television Culture and define a series of tasks that would be accomplished to achieve the regional objective.

tv cultural

President Leonel Fernández participated in this conference which featured presentations by the following specialists: José Manuel Pérez Tornero, Professor and Director of the Department of Communications and Education at the Universidad Autónoma de Barcelona and Advisor to UNESCO; Jorge da Cunha Lima, President of TV Futura, Brazil; María Eugenia Mosquera, Director and Founder of VALE TV; Peter Tinoco, President of Fundación Cisneros; Alberto García Ferrer, Secretary General of ATEI, Spain; Manuel Quintero, President of ILCE, Mexico; Eva Villareal, Vice Director of Production and Programation, Channel 22, Mexico; and Guenther Cyranek, Advisor in the Area of Comunication and Information for UNESCO.

“We are in a moment of transition from old ways of making television to new ones,” said the Chief of State. “In this context, the challenge of the Dominican Republic is to discover new ways of improving the content of national television.” The President’s proposed solution was the establishment of a network that would promote television culture throughout the island and Ibero-America.

Discussants confronted themes such as the challenges associated with defining cultural, educational, public and state television; technological innovation; co-production, buying and distribution; sustainability mechanisms for the development of cultural and educational television; citizen participation; and differences in legal restrictions across the Region. They also discussed the possibility of establishing a school that would create audiovisual content.

Presentations:

  • Why a Television Culture in Latin America?
    José Manuel Pérez Tornero
  • Definitions of Public Television in Brazil
    Jorge da Cunha Lima
  • Television Does Not Live Only from Advertisements: Social Corporate Responsibility as a Model of Sustainability
    María Eugenia Mosquera
  • The Utilization of Information and Communication Technology in Education and Educational Television: The Experiences of Fundación Cisnero’s AME Program and its Television Program Cl@se
    Peter Tinoco
  • Ibero-America, Television and Culture: A Reference Model
    Alberto García Ferrer
  • Technology and Education for the Media
    Manuel Quintero
  • Mexico’s Channel 22: In Search of a New Audience
    Eva Villareal
  • TV as an Educational Tool for Local Development
    Guenther Cyranek

GFDD and FUNGLODE’s Global Media Arts Center is dedicated to providing up-in-coming professionals in the television and film industry with comprehensive instruction in the latest trends in audiovisual production, as part of its overall mission to expand the multimedia industry of the Dominican Republic. The Institute seeks to play a key role in the development of a highly qualified Dominican audiovisual industry that significantly contributes to the economic development, competitiveness and modernization of the nation.

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